Primer
Summary
Founded in 2020, Primer is redefining how global merchants design, operate, and scale payments through its unified infrastructure platform. Acting as a single integration layer, it enables enterprises to orchestrate and optimise the full money movement journey across providers, payment methods, and geographies. Combining configurable workflows, unified data, and real-time optimisation, Primer reduces friction, improves conversion, and restores control to merchants. Trusted by leading global brands, the platform supports complex, high-volume transactions at scale. Backed by world-class investors, Primer is expanding rapidly, positioning itself as the defining infrastructure layer for modern enterprise payments.
Our Partnership
Partnering with Primer at a pivotal stage of global scale, we are supporting the build-out of its regional sales leadership as the business transitions to a more structured and repeatable commercial model. Working closely with the CEO and leadership team, our focus is on appointing a Vice President of Sales, EMEA to strengthen execution, introduce greater pipeline discipline, and drive forecasting accuracy across the region. This includes enhancing enterprise deal execution and partnerships across the payments ecosystem. Our partnership is helping position Primer to deliver consistent regional performance, accelerate global growth, and establish itself as the category-defining payments infrastructure platform.
Key Activities
£15M
ARR generated
$94M
Total funds raised
200+
Customers across EMEA, the US, and APAC